After painstakingly putting just under 400 names in a hat…we have a winner of our 1st birthday prize, the Seletti copper outdoor shower!
***Congratulations to SCRAPSTORE! ***
Thank you to all our family, friends, clients, colleagues and supporters…what a year it has been!
The JUO duo xx
cordingley’s surf city
retail fitout
+ Shop 4 Rendezvous Hotel, Scarborough
+ $285,000
+ 386m2
+ 2013
+ Full design service
Cordingley’s Surf City has been part of the West Australian surfing scene since 1962, and has a strong relationship to it’s home, Scarborough Beach. This fundamental history of the store formed the basis for the design of their new store - a design which not only satisfied the programmatic requirements but drew from and reinterpreted the retro roots of this surfing institution.
A roughly sealed concrete floor, and blacked-out ceiling void sandwich the volume - drawing the customer’s focus to the clear organisation and product within the store. Located in line with the existing base building columns are three major joinery elements which serve to divide male and female clothing sections towards the front of the store. These joinery elements are solid but low in height so as not to obstruct views across the store. Their curved form and white washed treatment are reminiscent of the retro roots of the surfing store.
A special zone towards the rear of the store in an interpretation of the “Surf Boardroom” - a space framed by joinery, a row of standing surfboards which appear to continue into the distance due to the placement of a mirror on the back wall, and framed above by a suspended ceiling grid with sporadically placed mirrored tiles (like a 1960’s disco ball!).
Cordingley’s also stocks a range of skateboards and skate accessories which required it’s own counter and identity within the store. Standing stoically in the rear corner of the store is a plywood form that emerges out of the floor and curves to form a canopy symbolic of a skate ramp. This forms houses a display of skateboards and frames the skateboard counter. Urban ground markings clearly delineate this space from the rest of the store and create a contrasting aesthetic.
Due to the irregular outline of the tenancy, the back of house areas were strategically placed to square off the tenancy. Changing rooms were positioned opposite with the point of sale counter between the two, being clearly visible to the entering customer whilst enabling clear surveillance by staff of the store. The point of sale counter has been pulled off the wall behind to allow a full height mural commissioned by the owners that draws on the history and essence of their brand.
Thank you to all the local Northbridge businesses that have supported us in celebrating our upcoming 1st birthday! Flyers are available at all these amazing cafes and shops…
- The Dizzy Witch Cafe
- Tarts Cafe
- William Topp
- Dough Pizza
- Scraps
- 399 Bar
- Jean Pierre Sancho, Northbridge
- Rummage
- Periscope
- Urbanistar
- Bivouac
- Art Gallery of Western Australia
We already have over 200 entries to win the beautiful Seletti copper outdoor shower…so to increase your chances be sure
to like the competition picture posted last week, reblog the competition picture and check out Facebook, Instagram, LinkedIn, Pinterest and Archilovers!
The JUO duo xx
7 reasons architecture as we know it is over
The saturation of the housing market with project home builders; the saturation of tv entertainment with renovation programmes spruking projects executed on a budget in no time; DIY magazines, blogs and articles; and the digital information age that has created a proliferation of non-architecture-educated people who know a little but think they know a lot; doesn’t leave the architecture profession with much ground to stand on.
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It is becoming increasingly more challenging to educate not only the public but our own clients on the value of our profession - our skills and the time it takes to deliver the best project outcome that has to take into consideration an unsurmountable plethora of factors.
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Our biggest enemy in this fight to deliver quality architecture are people and companies within our own profession - whether it is larger architecture firms slashing fees to win projects who are effectively buying projects and devaluing our worth, or builders offering design services under the one umbrella who are not qualified to do so.
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We have seen a major shift at the smaller project end of the spectrum where potential clients are happy to take on the task of both designing and building their projects themselves, fuelled by a confidence instilled in them by watching The Block.
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As is the case with any business, the key to survival seems to be based on the ability to change and respond to the market. The link above is an excellent article on why architecture as we know it is certainly over!
** JUO’S 1ST BIRTHDAY PROMOTION **
‘Like’ this picture for your chance to win.
For an extra chance, ‘follow’ JUO on tumblr.
And it doesn’t stop there - every time you ‘reblog’ this picture, you get yet another chance to win this amazing outdoor shower. There is no limit on the number of times you can enter!
(Everyone who already follows JUO, automatically has one chance to win)
You can also find us on Archilovers, Facebook, LinkedIn, Instagram and Pinterest for even more chances to win!!!
